Sika USA is a global leading manufacturer and supplier of specialty chemical products and industrial materials, serving construction and industrial markets.

DIGITAL INBOUND MARKETING

Brand awareness and lead generation was built through social engagements, personalized email and targeted landing pages. These media pieces were developed to deliver the brand awareness message to the broadest and most targeted audience. Each marketing piece touched on industry specific features and benefits, while also repositioning keywords and visual elements to test click-through rates.

HOME PAGE ANNOUNCEMENTS

TARGETED/PERSONALIZED EMAIL

RESPONSIVE EMAIL STRUCTURE

SOCIAL MEDIA ENGAGEMENT

CAMPAIGN ELEMENTS

The Sika Brand Awareness campaign is comprised of three key focus areas. You can view the case studies from the links below.