The Laura Obadiah-Smith Initiative was established to help fund the Breast Cancer Genome Project at Cold Spring Harbor Laboratory (CSHL), a non-profit organization and one of the world’s leading cancer research institutions. Identity, marketing materials and media packets were developed to both explain the research pioneered at CSHL and introduce ways of funding their efforts.

Visual cues were also incorporated into the designs. The circle pattern found throughout the pieces is a representation of the DNA micro arrays used in identifying cancer genes.

Cold Spring Harbor Laboratory