Mr. Handyman Campaigns

Branding
Design
Franchise

Client: Service Brands International | Industry: Repair Services | Region: National | Agency: StarrConstand

According to Entrepreneur Magazine Mr. Handyman has been recognized as Number One in the handyman services category for five straight years. As the franchised brand known coast to coast, Mr. Handyman helps homeowners with household maintenance and repair projects of all sizes. To assist in strengthening and expanding the franchise, 2-3 print campaigns are developed each year.

Each Mr. Handyman campaigns targeted a specific market segment or business need. After the creative direction was established and designed into 12 different print formats, the assets were then passed along to each franchisee to customize and distribute as needed. A few of the past campaigns are below.