For 25 years Metro Cars has been the category leader in luxury ground transportation in Southeast Michigan. Together with its Metro Coach division — which provides transportation services to groups, organizations and teams — Metro Cars offers services designed for both business and social activities. To reflect their status, the rebranding of Metro Cars needed a retooling of all their marketing assets from logo and images to print and digital.

Lifestyle Campaign
Metro Cars wanted to expand the perception of luxury transportation beyond special events. The primary goal was to target the evolving, fast paced, suburban and urban lifestyles: Live, Work and Play.

Green Transportation
Metro Cars has converted their fleet of sedans and Detroit Metro Airport shuttles to propane becoming the first “Green” transportation provider in Southeast Michigan.

Florida Extension
Metro Cars expanded it’s fleet to cover all of Florida. In this expansion they acquired several companies, each with it’s own locally recognized identity. The goal was to unify the different looks and messages into one parent brand. (The vehicle photos were supplied from multiple “sources”).

Website Design
The website was redesigned to feature detailed information and reservations for both Michigan and Florida locations, as well as incorporate the rebranded direction. View additional website details here.